We created a great website for the Falcons but Laurence wanted to take it up another gear and gave me complete freedom to go as mad as I wanted – so I did. TOA Dubai’s website still stands out in our portfolio as a completely different website.

Laurence already had a logo that had been professionally designed by a South African guy called John Cooper who is immensely talented and I have kept his contact in my pocket ever since. We just needed to take that, a handful of glamourous lady rugby players, the colours of the UAE flag … and make a website – easy.